Stay FrameSTUDIOS
More direct bookings. Less commission. Beautifully done.
We turn ad spend into a direct-booking audience your property owns — powered by film we've tested in the field until we know exactly what stops the scroll.
Your best guests are booking through someone else.
Every stay booked through an OTA costs you 15–25% in commission — and hands the guest relationship to a platform you'll pay to reach all over again next time. Direct bookings flip that equation: higher margin on every night, and an audience you keep for good. The properties that win the next decade are the ones that own their demand.
We learned what converts in the field — not in a deck.
This past year we lived on the road, filming for over fifty properties — from The Invisible House in Joshua Tree to The Honeymoon House in Lamu, Quinta da Pacheca in the Douro, and Shipwreck Lodge on the Namibian coast. Along the way we tested format after format in the open, and sat with the owners and marketing managers who run these places to learn what actually moves the needle. Our top-performing reel reached over two million people. So when we build your ads, we aren't guessing — we're applying a year of proof.
The Direct Booking Engine
Not a scatter of one-off posts — a single, connected system that carries a stranger from a scroll-stopping ad all the way to a booking, and measures every step along the way.
Everything the engine runs on.
Photography & film
The visual foundation — your property shot to convert, not just to look pretty.
Landing pages
One per angle, matched to the ad, built to trade a scroll for a booking.
Insider-guide lead magnets
The value exchange that turns an anonymous click into a contact you own.
Funnel ad creative
Top, middle and bottom of funnel — a different job at every temperature.
Email nurture sequences
The warm follow-up that carries a new lead toward a direct booking.
Tracking that proves it
Every booking tied back to the spend that made it — no vanity metrics.
One angle, carried the whole way through.
The click is only earned once — so we never waste it. The ad, the landing page and the guide are built as a single conversation: the same imagery, the same promise, the same brand, from first glance to booked stay. No jarring jump, no second-guessing. It always feels like your property, never an agency.
The Ad
The Page
The Guide
And anyone who doesn't book is shown the next ad, never the same one twice — cold to warm to hot: a scroll-stopper earns the click, a guest testimonial builds trust, a direct offer closes.
You'll always know what it made.
Not likes and reach — a clear monthly picture of what your marketing actually produced: spend in, leads and bookings out, and the return on every dollar.
Why properties choose us.
Scroll-tested, not theorised
Creative built on formats we've watched perform in the wild — across fifty-plus properties — not a guess in a slide deck.
One studio, lens to booking
The same eye shoots your property, builds the funnel, runs the ads and reports the numbers. One vision, no hand-offs — the only way the ad, page and guide can feel like a single conversation.
Hospitality from every angle
From wellness retreats and design-led Airbnbs to commercial hotels and colonial safari lodges — and we've sat with the owners and marketing managers who run them. We understand the business, not just the aesthetic.
We prove the return
Every dollar traced from spend to lead to booking to revenue. What your marketing genuinely made — clearly, every month.
How it works in practice.
Capture & discovery
We shoot your property (or start from your existing assets) and learn your guest.
Build the funnel
Ad, landing page, guide and emails — matched end to end.
Launch & test
Live to a cold audience; we learn what stops the scroll for your market.
Optimise & report
We scale what works and show you the return — every month.
Is the Engine right for your property?
- You’re a boutique hotel, lodge, resort or premium stay — somewhere a handful of extra direct bookings a month genuinely moves the needle.
- You’re leaning on OTAs and tired of paying commission on guests you should own.
- You have a real story worth telling — a place people would stop scrolling for.
- You’re ready to invest in growth, not just “post more.”
- You’re a very small operation where a monthly retainer would be a big share of revenue — start with a one-time Launch build and run it yourself.
- You’re after overnight results — this compounds over months, not days.
Three ways to work with us.
Signature photography & film, shot to convert. Recommended as step one — but if you'd rather move fast, we'll build from your existing assets and fold a shoot in later. Priced per project.
- One complete funnel
- A conversion landing page
- An insider-guide lead magnet
- A full ad set (top / middle / bottom)
- A nurture email sequence
- Fully white-labelled, yours to keep
- Everything in Launch, plus
- We manage & optimise your campaigns
- Ongoing creative testing to beat the control
- Conversion tracking wired up
- A clear monthly performance report
- Everything in Engine, at scale
- Up to 3 active angles, each a full funnel
- ~6–8 fresh creatives tested each month
- Per-angle reporting + quarterly review
- Priority turnaround & a quarterly asset refresh
Let's fill your rooms — direct.
Send us your property and we'll show you the exact funnel we'd build for it — no obligation.
Book a call
Stay FrameSTUDIOS